About us · Since 1995
About Independent
Web Marketing
We provide a website set up, hosting and management service for businesses of any size who need help setting up their first website, or have an existing site that’s not fulfilling its potential.
Some of the businesses
we work with
Websites we build, host and manage for clients in the UK and further afield.
Building websites
since 1995
Independent Web Marketing started off life as a small “home based” web production and hosting business in 1995. In those days creating websites was similar to selling double glazing and having to explain what glass was!
Today we build, restructure, host and manage websites and mailboxes for hundreds of businesses all over the world.
In 2026 we relaunched as a fully AI driven Website Management Service, using AI tools we built ourselves to check, fix, secure and improve the websites we look after, every month. Read how and why we built them.
Hundreds
of businesses whose websites we look after
Our clients range from small local businesses in the UK to the USA, Africa and the Seychelles
A human at the end
of the phone
Doing business over the Internet means that we never actually get to meet many of our clients, yet talking to them regularly and understanding what their business does, and how the Internet can make it more efficient, are vital components in their (and our!) success.
Once we have set up your website, our AI tools and our team look after it proactively every month, and you can be as involved or as hands-off as you want to be, with a person always on the end of the phone.
Get to know us
What Can We Do For You?
A fully managed website restructuring, AI integration and digital marketing service for small and medium sized businesses.
Typical Problems We Solve
A site you cannot update yourself, a provider who does not respond, no enquiries coming in. The problems we see most often.
Why Choose IWM?
Most of our clients arrive by recommendation. We are results focused, we explain things in plain English, and there is a human on the end of the phone.
News
Client website launches, new features we have added and practical advice on running a small business website.
Thirty years of know-how,
written into our AI
When AI tools first appeared we tried plenty of them. SEO tools gave a score and hundreds of warnings but fixed nothing; AI writing tools wrote quickly but did not know the business or check their facts. So we built our own.
We wrote down every step our team takes when reviewing and improving a website: what we check, in what order, what good looks like and, just as importantly, what we never do. That became the rulebook our AI tools follow. They work from real search data and your own Search Console and Analytics figures, back up every page before they touch it, and every lesson learned on one of the well over 100 WordPress websites we look after is written back into the rulebook.
Frequently Asked Questions
How long has Independent Web Marketing been going?
Since 1995. We have built, hosted and managed websites continuously since then, and today we look after sites for hundreds of businesses in the UK, the USA, Africa and the Seychelles.
Where are you based?
Yew, Woodhall Spa, Lincolnshire LN10 6UY. You can reach us on 01526 352919 between 0900 and 1700 UK time.
Do you only work with local businesses?
No. Plenty of our clients are in Lincolnshire, but we work across the UK and internationally, and we rarely need to meet in person to do the job well.
Will I speak to the same people each time?
Yes. We are deliberately a small team, so you deal with the people who actually do the work rather than a call centre or a ticket queue.
How do you use AI?
We built our own AI tools to run Health Checks, research keywords and competitors, rewrite content, keep WordPress secure and power the AI chat assistants on our clients’ websites. Our team checks every finding and approves every change.
Key Takeaways
- Independent Web Marketing has built, hosted and managed websites since 1995.
- We are based at Yew, Woodhall Spa, Lincolnshire, and work with clients across the UK, the USA, Africa and the Seychelles.
- We set up, restructure, host and manage websites for businesses of any size.
- You can be as self sufficient as you want to be, or we can co-manage the site with you.
- There is always a person on the end of the phone on 01526 352919.