What the Business Does
Anglers First Insurance provides specialist fishing tackle insurance for amateur anglers in the UK, with five levels of cover from £79 a year. Its website lets anglers get a quick quote, compare the options, read the policy documents and apply or renew online. We designed and host it, and look after it every month.
Anglers First Insurance is a trading name of Golfguard Ltd, an insurance broker in East Grinstead, West Sussex, authorised and regulated by the Financial Conduct Authority. The cover was designed by anglers for anglers, and includes coarse, game, fly and match fishing.
There are five options, Standard, Bronze, Silver, Gold and Platinum, insuring fishing equipment worth from £2,000 up to £16,000, with annual premiums from £79 to £399 including Insurance Premium Tax. Every option includes £5 million public liability, personal accident cover, night fishing cover, 24 hour premises cover and cover while fishing abroad for up to 60 days.
Premiums can be paid in one go or in ten monthly instalments through Premium Credit. The same company also arranges golf insurance under the Golfguard name, and links anglers to a separate Where to Fish directory.
Visit the website: www.anglersfirstinsurance.co.uk
What the Website Offers
- Get a quick quote on the home page by entering the total value of your fishing equipment.
- Compare the five options side by side in one table of benefits, limits, excesses and annual and monthly premiums.
- Download a sample schedule and an Insurance Product Information Document for each option, plus the full policy wording.
- Apply for cover online, or renew an existing policy online, through secure application forms.
- Read clear answers to common questions, such as cover in a car or van, night fishing, fishing abroad and declaring items worth £300 or more.
- Find somewhere to fish through the Where to Fish link to the Anglers First directory.
- Contact the office by freephone, email or the contact page.
The Tools It Uses
Quick quote calculator. A calculator at the top of the home page works out the annual premium and the monthly cost from the total value of an angler’s equipment, with an Apply Now button right beside it.
Online application and renewal forms. Apply Online and Renew Online sit in the menu and on the key pages, and open secure online forms, so anglers can take out or renew cover without printing anything.
Policy comparison table and document library. The Policy Options page sets out all five options in one table, with a sample schedule and an Insurance Product Information Document for each, and the full policy wording one click away.
Frequently asked questions. A detailed FAQ page answers the questions anglers ask before buying, from theft from a vehicle and night fishing to receipts, new equipment and whether household insurance already covers their tackle.
AI Website Health Check and monthly AI website management. We ran an AI Website Health Check on the site and acted on it: a clear search title and description on every page, links that go straight to the application and renewal forms, and redirects so old addresses from the previous website still reach the right page. Each month we re-check the site and review its Google rankings.
How We Help
We designed and host the website. Anglers First Insurance is on our monthly AI website management: after its AI Website Health Check in October 2026 we rewrote the search titles and descriptions, sent the apply and renew links straight to the forms and redirected old addresses, and each month we re-check the site and review its Google rankings.
Read more about our AI Website Health Check, ongoing AI website management and the customised AI chat assistant.
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Frequently Asked Questions
How much does Anglers First Insurance cost?
Annual premiums run from £79 for the Standard option, which covers £2,000 of equipment, to £399 for Platinum, which covers £16,000. All premiums include Insurance Premium Tax and can be paid in one go or in ten monthly instalments through Premium Credit.
Is fishing tackle covered in a car or van?
Yes, while travelling to and from a fishing venue, as long as the equipment is out of sight in a locked boot or enclosed luggage compartment and the vehicle is locked. Theft is only covered where the thief gained entry by violent and forcible means.
Does Anglers First Insurance cover fishing abroad?
Yes. Every option includes worldwide cover for up to 60 days in any one period of insurance, as well as £5 million public liability cover, personal accident cover and cover for night fishing at a recognised venue.
Who looks after the Anglers First Insurance website?
Independent Web Marketing designed and hosts the site and manages it every month: a fresh AI Website Health Check, a review of its Google rankings, and fixes for anything new the check finds.
Key Takeaways
- A quick quote calculator on the home page answers the first question every angler has: what will it cost?
- One table comparing all five options makes it easy to match the cover to the value of the gear.
- Policy wording, product information documents and sample schedules one click away let buyers check the detail before they apply.
- Clear FAQs about vehicles, night fishing and receipts answer the questions that would otherwise come in by phone.
- Redirecting old addresses keeps links from the previous website working for customers and search engines.