What the Business Does
Cleveland Alliances is a family-run business in Berwick-upon-Tweed that makes Cleveland Gambetti sprayers for golf courses, sports turf and amenity use, and is the principal distributor for ARAG sprayer components. Its website shows the sprayer ranges, manuals and service, with an AI chat assistant answering questions. We host it and manage it every month.
Cleveland Alliances designs and builds the Cleveland Gambetti range of sports turf and amenity sprayers: tractor-mounted, demount, dedicated, trailed and pedestrian models, the ProMix range and the GPS Pro Sport. It also sells Rogers sprayers and covered booms, and ROTOMEC finishing mowers.
It is the principal distributor for ARAG sprayer components and the UK specialist for ARAG precision farming computers and GPS guidance systems. Spare parts are sold online through its sister shop, Cleveland Distribution.
Its team offers on-site maintenance, service and National Sprayer Testing Scheme (NSTS) tests for golf, amenity and agricultural sprayers across the UK. The About page lists customers including the Royal Parks, St Andrews Links, Gleneagles and premiership football clubs.
Visit the website: www.clevelandalliances.com
What the Website Offers
- Browse Cleveland Gambetti and Rogers sprayers by type, from tractor-mounted and demount units to pedestrian sprayers and covered booms.
- Download operator manuals and parts lists for current and older Cleveland Gambetti sprayers, booms, pumps and rate controllers.
- Find the amenity price list, nozzle chart and warranty policy under Resources & Support.
- Read about NSTS sprayer testing, including when a test is a legal requirement, and ask for a quote.
- Find ROTOMEC finishing mowers and parts in the Turfcare section.
- Read News & Advice articles on spraying and the Cleveland ranges.
- Go straight to the Cleveland Distribution parts shop from the menu.
- Ask the AI chat assistant a question, or use the contact form beside a map of the Berwick-upon-Tweed premises.
The Tools It Uses
Customised AI chat assistant. A chat bar on every page, trained on the website’s own content, so visitors can ask about the sprayer ranges, manuals, NSTS testing or service at any hour.
Manuals and resources library. Operator manuals and parts lists as PDFs, grouped by sprayer type and year, from the 2021 tractor-mounted range back to older Pro Plus demount units and Rogers booms, plus the price list and nozzle chart.
Product range pages and menu. A large menu that sorts the sprayers by maker and type, a page for each model family, and a link through to the online parts shop.
Enquiry form and map. A contact form on the Contact page with an embedded Google map of the Berwick-upon-Tweed premises, and the phone number, email and address on every page.
AI Website Health Check and monthly AI website management. We ran an AI Website Health Check in September 2026 and acted on it: a new GPS and precision farming page, a News & Advice section with its first articles, FAQs and product details in structured data, alt text on the site’s images, and tidier page addresses. Each month we re-check the site and review its Google rankings.
Security monitoring and Fleet Updater. Our Fleet Updater applies WordPress and plugin updates every week, checks the site every night and watches for errors every ten minutes.
How We Help
We host the website and in June 2026 redesigned it to match its sister parts shop, Cleveland Distribution, which we also designed and look after. After its AI Website Health Check we added new pages, articles and structured data. Cleveland Alliances is on our monthly AI website management: each month we re-check the site, review rankings, keep the AI chat assistant’s knowledge up to date and apply updates through our Fleet Updater.
Read more about our AI Website Health Check, ongoing AI website management and the customised AI chat assistant.
Next step: your own website
Want the same for your own website? Ask for your AI Website Health Check and we will show you what your website needs, or see more of the websites we look after.
Frequently Asked Questions
Where can I download a manual for a Cleveland Gambetti sprayer?
On the Parts & Operators Manuals page under Resources & Support. It holds operator and parts manuals for the tractor-mounted, pedestrian and demount sprayers, older Pro Plus demount units, booms, pumps and the Bravo and Geosystem rate controllers, each as a PDF to open or save.
Does Cleveland Alliances carry out NSTS sprayer tests?
Yes. Its team tests golf, amenity and agricultural sprayers on site to the National Sprayer Testing Scheme standard and offers maintenance and service across the UK. The NSTS Tests page explains what the test covers and when it is a legal requirement, and visitors can call or use the contact form for a quote.
Can I buy Cleveland sprayer parts online?
Yes, through Cleveland Distribution, the company’s online parts shop, linked from Parts Shop in the menu. It sells genuine ARAG components and spare parts for all makes of sprayer, and the AI chat assistant can help with questions before you order.
Who looks after the Cleveland Alliances website?
Independent Web Marketing hosts the site, redesigned it in June 2026 and manages it every month: a fresh AI Website Health Check, rankings review, WordPress and plugin updates through our Fleet Updater, and updates to the AI chat assistant’s knowledge.
Key Takeaways
- A manufacturer’s website earns repeat visits when owners can download the manual for their own machine.
- Sending parts buyers to a dedicated online shop keeps the main site focused on the sprayer ranges.
- Explaining NSTS testing in plain terms helps customers see why and when they need a test.
- The AI chat assistant answers questions about sprayers, manuals and service at any hour, from the website’s own content.
- Monthly health checks and managed updates keep a large technical site accurate and secure.