What the Business Does
Frank Thomas Interiors sells designer curtain and upholstery fabrics by the metre and makes curtains and Roman blinds to measure, from Knapthorpe near Newark. Its online shop lets customers browse over 1,700 fabrics, order samples, price made-to-measure work instantly and ask an AI chat assistant for advice. We built, host and manage the shop.
Frank Thomas Interiors is based at Knapthorpe, near Newark in Nottinghamshire, and is run by Jane, who has made curtains and designed interiors for over twenty years, and her daughter Frankie. It sells designer fabrics for curtains, blinds, cushions and upholstery, from contemporary to classic, including ranges from Clarke & Clarke, Prestigious Textiles, Fryetts and Chess Designs.
Its own team of seamstresses makes curtains and Roman blinds to measure, for projects from a single blind to a whole house, and sends them throughout the British Isles. The business trades online, by phone and by email.
Visit the website: www.frankthomasinteriors.com
What the Website Offers
- Browse over 1,700 fabrics by type, colour, pattern and supplier, with a live search box.
- Order samples of most fabrics before buying.
- Buy fabric by the metre, with free mainland UK delivery on orders over £75.
- Get an instant price for made-to-measure curtains or Roman blinds on any fabric’s page, and order straight away.
- Use the guides to work out how much fabric is needed, understand pattern repeats and measure windows.
- Shop the clearance and accessories ranges.
- Read the blog and sign up to the newsletter for offers and new collections.
- Ask the AI chat assistant which fabric suits a project, or about linings, headings and care.
The Tools It Uses
Customised AI chat assistant. A chat bar on every page, trained on the shop’s own content and catalogue. It suggests suitable fabrics, answers questions about curtains, blinds, linings and care, and works from facts confirmed by the business, such as which linings are made and how each fabric should be cleaned.
Online fabric shop. A WooCommerce shop with samples and metre lengths on each fabric, filters by colour, pattern, fabric type and supplier, and a secure checkout taking cards and PayPal.
Made-to-measure quote calculator. A calculator on each fabric’s page prices curtains and Roman blinds from the customer’s measurements, heading and lining, using that fabric’s width and pattern repeat, and adds the order to the basket.
Guides and blog. Practical guides on how much fabric to buy, pattern repeat, measuring, extra wide fabric, upholstery rub counts, heading styles and linings, plus a blog of curtain and fabric advice.
Google Shopping product feed. A product feed from the shop lists the fabrics on Google Shopping, and product data on every fabric page lets search engines read its price per metre.
AI Website Health Check and monthly AI website management. We ran an AI Website Health Check and acted on it: tidier product pages with one shared ordering and delivery panel, structured data for every product, FAQs, and new guides built from the calculator’s own rules. Each month we re-check the shop, review its Google rankings and fix new issues.
Security monitoring and Fleet Updater. Our Fleet Updater applies WordPress and plugin updates every week, checks the shop every night and watches for errors every ten minutes, so a faulty update is caught quickly.
How We Help
We built and host the shop and look after it every month. Frank Thomas Interiors is on our monthly AI website management: a fresh health check, rankings review, fixes, and updates to the AI chat assistant’s knowledge. Our Fleet Updater handles WordPress and plugin updates and watches the shop for errors around the clock, and we update the made-to-measure calculator when the business changes its making prices.
Read more about our AI Website Health Check, ongoing AI website management and the customised AI chat assistant.
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Frequently Asked Questions
Can I order a sample before buying fabric from Frank Thomas Interiors?
Yes. Most fabrics are available as a sample, and the business recommends ordering one to see the exact shade and feel the fabric before buying a full length.
How do I get a price for made-to-measure curtains or blinds?
Choose a fabric and use the curtain or blind quote button on its page. Pick a heading and lining, enter your measurements and you get an instant price you can order straight away. Made-to-measure items take about eight weeks.
Does Frank Thomas Interiors fit curtains?
No. Curtains and blinds are made to the measurements you give and sent to you, or collected, and you arrange the fitting. The guides on the website explain how to measure for curtains and blinds step by step.
Who looks after the Frank Thomas Interiors website?
Independent Web Marketing built and hosts the shop and manages it every month: a fresh AI Website Health Check, rankings review, WordPress and plugin updates through our Fleet Updater, and updates to the AI chat assistant’s knowledge.
Key Takeaways
- A large fabric range is easier to shop when it can be filtered by colour, pattern, type and supplier.
- Samples and clear guides help customers choose the right fabric and quantity online.
- An instant made-to-measure calculator turns a fabric page into a curtain or blind order.
- The AI chat assistant gives fabric advice from the shop’s own catalogue and the business’s confirmed answers.
- Monthly AI website management and managed updates keep a busy shop accurate and running.