What the Business Does
Cleveland Distribution is the online parts shop of Cleveland Alliances, a family-owned importer and distributor of crop sprayer components, fluid-handling parts and precision farming equipment in Berwick-upon-Tweed. The website lets farmers, dealers and OEMs find and order parts, download manuals and get answers from an AI chat assistant. We designed it, host it and manage it every month.
It is the principal importer and distributor for many of the brands it sells, including ARAG, and supplies dealers across the UK, Europe and further afield.
The range covers sprayer components, pumps, valves, filters, fittings, nozzles and control systems, from a single replacement part to bulk supply for dealers and machinery makers (OEMs). If a part is not listed, the team will try to source it.
Cleveland is also a specialist in precision GPS systems for agriculture and golf. It runs its own RTK base station network and offers on-site service and installation of precision equipment.
Visit the website: www.cleveland-distribution.com
What the Website Offers
- Search the shop by part number or description from any page.
- Browse parts by brand, by component type or by sprayer manufacturer, including Amazone, Bargam, Bateman, Chafer, Horsch and John Deere.
- Order online with a basket, a step-by-step checkout and a customer account.
- Register as a customer for discounted prices, or as a dealer so the dealer discount applies automatically at login and orders are invoiced on the dealer’s usual terms.
- Download catalogues, user manuals, flow meter instructions and parts lists from the Manuals & Parts Lists library.
- Read about precision farming equipment, ISOBUS systems, GPS receivers and rate controllers before buying.
- Ask the AI chat assistant for help finding a part or with a technical question, at any hour.
- View the site in another language with the language selector, or contact the team by phone, email or the contact form.
The Tools It Uses
Customised AI chat assistant. A chat bar at the foot of every page, trained on the website’s own content. It helps visitors track down sprayer parts, fittings and part numbers and answers technical questions, for example which nozzles suit UAN liquid fertiliser.
Online shop. A WooCommerce shop holding thousands of parts in a categorised catalogue, with a part-number search, a menu organised by brand and component, and a three-step checkout.
Trade and dealer accounts. Separate customer and dealer registration. Dealers’ discounts apply automatically when they log in, and trade buyers see their net price beside the list price.
Downloads library. Catalogues, user manuals and parts lists for ARAG, Volpi, Tecomec/Geoline, ASJ nozzles, AR, Ace and Imovilli pumps, MachineryGuide and the AvMAP Cleveland Farm Navigator, so buyers can check they have the right part before ordering.
AI Website Health Check and monthly AI website management. We ran an AI Website Health Check on the site and acted on it: low-value pages taken out of Google’s index, sitemaps cleaned up, spelling fixed across the catalogue, product data extended with each part’s brand and part number, and an llms.txt file added for AI search tools. Each month we re-check the site, review its Google rankings and fix new issues.
Security monitoring and Fleet Updater. Our Fleet Updater applies WordPress and plugin updates every week, checks the site every night and watches for errors every ten minutes. A nightly security scan also reports anything on the site that needs attention.
How We Help
We designed the current website, which went live in June 2026, and we host it. Cleveland Distribution is on our monthly AI website management: each month we run a fresh health check, review rankings, fix new issues and keep the AI chat assistant’s knowledge up to date. Our Fleet Updater keeps WordPress and its plugins current, and nightly security scans watch for anything suspicious.
Read more about our AI Website Health Check, ongoing AI website management and the customised AI chat assistant.
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Frequently Asked Questions
Can I find a part on the Cleveland Distribution website if I only have the part number?
Yes. The search box at the top of every page searches by part number or description, and the AI chat assistant can help find a part from a number or a description. If a part is not listed, the team will try to source it for you.
Do dealers get trade prices online?
Yes. Resellers with a credit account register as a dealer, and their discount applies automatically when they log in. Orders are delivered and invoiced on the dealer’s usual terms. Farmers, industrial buyers and domestic customers can register as customers for discounted prices.
Where can I find manuals and parts lists?
In the Manuals & Parts Lists section, which holds catalogues, user manuals and parts information for ARAG, Volpi, Tecomec/Geoline, ASJ nozzles, AR, Ace and Imovilli pumps, MachineryGuide and the AvMAP Cleveland Farm Navigator.
Who looks after the Cleveland Distribution website?
Independent Web Marketing designed and hosts the site and manages it every month: a fresh AI Website Health Check, rankings review, security monitoring, WordPress and plugin updates through our Fleet Updater, and updates to the AI chat assistant’s knowledge.
Key Takeaways
- A large parts catalogue is easier to use when buyers can search by part number, brand, component or sprayer make.
- Dealer registration lets trade customers order online at their own prices without phoning in.
- A library of manuals and parts lists helps buyers check they have the right part before they order.
- The AI chat assistant answers part and technical questions at any hour, from the website’s own content.
- Monthly health checks, nightly security scans and managed updates keep a busy trade shop running.