What the Business Does
Natural Skin Revival, sold under the LATIV name, makes natural skin and hair care for dry, irritated and sensitive skin, including eczema, psoriasis and acne, and sells it online across the US. Its shop lets customers buy by condition, skin type or fragrance, read treatment guides and earn rewards. We built and host it.
Natural Skin Revival was founded by Mary Wank, a skin care specialist and wellness advocate, after years of struggling with eczema, psoriasis, allergies, rashes and acne that conventional products often made worse. She began making her own botanical cleansers, creams and treatments, and the brand grew from there.
The range is built around goat milk, plant oils and botanical ingredients: goat milk soaps and moisturisers, facial cleansers, creams, serums and masks, shampoo bars and conditioners, ointments and balms, men’s shaving and skin care, and products for babies and children. Its psoriasis and eczema collection is steroid free and eligible for HSA and FSA payment.
LATIV is VITAL spelled backwards, a reminder that what we eat shows in our skin. Mary also runs seminars and workshops on skin health, and the brand sells at shows and events.
Visit the website: www.naturalskinrevival.com
What the Website Offers
- Shop by condition, from acne and eczema to psoriasis, rosacea, keratosis pilaris and hair loss, or by skin type, body area or fragrance.
- Use Help Me Choose to narrow down the right products.
- Read product reviews and customer testimonials.
- Save favourites to a wishlist, build a custom gift set, and buy bundles, samples and gift cards.
- Read skincare treatment guides for each skin type and condition, and articles on the blog.
- Join the rewards programme, and sign up to the newsletter for 10% off a first order.
- See shows, events, seminars and workshops in the Events section.
- Check shipping, returns and HSA and FSA payment information, and contact customer service.
The Tools It Uses
Online shop. A WooCommerce shop holding hundreds of products, organised by condition, skin type, body area, fragrance, men, youth and baby, and gifts, with a product search and a scent of the month offer.
Customer accounts, wishlist and gift builder. Customers can register, save products to a wishlist and put together their own gift set with the Custom Gift Builder.
Reviews and rewards. Star ratings and reviews appear on products, and a rewards programme gives regular customers a reason to come back.
Treatment guides and blog. Skincare treatment guides for dry, oily, sensitive and eczema-prone skin, plus a blog of articles such as managing nail psoriasis, help customers choose before they buy.
Newsletter sign-up. A sign-up form offers 10% off a first purchase in return for joining the email list for sales, new products and skin care tips.
Security, updates and firewall. Our Fleet Updater applies WordPress and plugin updates every week, checks the shop every night and watches for errors every ten minutes, and we manage the shop’s Cloudflare firewall, which filters out automated bot traffic.
How We Help
We built and host the shop and manage its Cloudflare firewall. Since October 2026 our Fleet Updater has applied WordPress and plugin updates every week, checked the shop every night and watched for errors every ten minutes.
Read more about our AI Website Health Check, ongoing AI website management and the customised AI chat assistant.
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Frequently Asked Questions
Can I shop at Natural Skin Revival by skin condition?
Yes. The By Condition menu covers acne and oily skin, eczema for adults, teens and children, psoriasis, rosacea, sensitive skin, dry skin, keratosis pilaris, eyelid dermatitis, hair loss and more, and Help Me Choose narrows the options further.
Who founded Natural Skin Revival?
Mary Wank, a skin care specialist and wellness advocate. She struggled for years with eczema, psoriasis, allergies, rashes and acne, found conventional products made things worse, and began making her own botanical cleansers, creams and treatments.
What does LATIV mean?
LATIV is VITAL spelled backwards. The brand uses it as a reminder that what we put into our bodies is essential to our health, and that healthy skin reflects a well-nourished body as much as the products put on it.
Who looks after the Natural Skin Revival shop?
Independent Web Marketing built and hosts the shop and manages its Cloudflare firewall. Our Fleet Updater applies WordPress and plugin updates every week, checks the shop every night and watches for errors every ten minutes.
Key Takeaways
- Letting customers shop by condition meets people where they start: with a skin problem, not a product name.
- Treatment guides help customers choose the right routine before they buy.
- Wishlists, gift builders and bundles make it easy to buy for others as well as yourself.
- Reviews, a rewards programme and a first-order discount build loyalty.
- A busy shop needs managed updates, error monitoring and a firewall in front of it.