AI Website Restructuring
Every recommendation
carried out for you
Once your Health Check is done, our AI tools carry out every recommendation in it, not just some of them: page titles and descriptions, rewritten and new content, AI search fixes, security work and your AI chat assistant. The work itself takes just a few days, and our team reviews every change before it goes live.
The Health Check tells you what your website needs. This is the part where we do it. Your website is restructured around the searches that matter to your business, written in your voice from facts we have checked, made easy for Google and AI search to read, secured and given an AI chat assistant. You will start to see results within a few weeks.
What happens when
you say go ahead
Just let us know and we take it from there. You get a welcome email setting out what happens next.
Measurement
We set up Google Search Console, Google Analytics (it only runs after a visitor accepts your cookie banner), Bing, and daily tracking of where you rank for your 10 key phrases.
Enquiries
We track enquiries as well as visits, so you can see how many people get in touch through your website.
Sitemaps
We submit your sitemap to Google and Bing. New pages are sent to Bing as soon as they are published.
Targets
We agree measurable targets with you at the start, for example three of your phrases in Google’s top three by a set date, and report against them every month.
A starting point
Before we change anything we record where your website stands, so you can see the difference afterwards.
Logins
If your website is hosted with us, in most cases you won’t need to send us any logins. If it is hosted elsewhere, or your Analytics is in an account we can’t see, we ask for access.
What we change
on your website
We carry out every recommendation in the report, not just some of them.
- Technical fixes. Page titles, descriptions, headings, image descriptions, broken links, and the behind-the-scenes code that tells Google what your organisation is and does.
- New pages to fill the gaps the report found, plus rewrites of the weaker content.
- AI search access. We make sure AI search tools aren’t blocked from reading your website. It is a common hidden problem.
- A file for AI tools that tells them what your website covers, and a news item so search engines can see the website is kept up to date.
- Security work. Updating or replacing out of date plugins, fixing any certificate or insecure page problems, and anything else the scans found.
- Facts first. We never publish anything as fact until we are sure it is accurate. If only you can confirm something, it goes on your questionnaire instead.
How we work your keywords
into your website
Your Health Check picks the 10 search phrases that matter most to your business. This is how we put them to work.
One page for each phrase
- We match each phrase to the one page that should rank for it, so your own pages don’t compete with each other. If no page fits, we write one.
- We put the phrase where Google gives it most weight: the page title (kept under 60 characters so Google doesn’t cut it off), the description under it in search results, the main heading and the opening lines.
Written for people
- We work the phrase in naturally, using the words people actually search with, including your area. We never stuff phrases in: Google now reads a page much as a person would, and marks down copy written for search engines.
- The longer questions people type into Google and AI tools become questions and answers on the right pages, which gives those pages a chance to be quoted in AI answers.
Linked and measured
- We link your pages to each other with descriptive words, such as “boiler servicing in Lincoln” instead of “click here”.
- We add code that describes your organisation and your services, products or events, so Google and AI tools can see exactly what you offer and where.
- We never use a competitor’s name on your website, and we check what each change did to your rankings four and eight weeks later.
How we change
your content
Your website keeps its look and your voice. What changes is how clearly it answers the questions your customers are asking.
- We back up every page before we touch it, so any change can be undone.
- If you or your team have edited a page recently, we keep your changes and work around them.
- We keep your voice, and add the specific detail people search for: what, where, how much and how long.
- We write only from facts already on your website or found in our research.
- We rewrite repeated content so each page says something different, and fix small mismatches such as opening hours, prices or names written two ways.
- We build with your website’s own editing blocks, not hidden code, so you can still change everything yourself.
Every key page gets
- A short summary at the top, where the first 40 to 60 words answer the question the page is there for
- Three to five real questions with clear answers near the bottom, set up so Google can show them in its results
- A next step that points the visitor to the page they need next
- At least three links to related pages, and at least two links in from other pages
Anything we add goes below your main image or banner, so your design stays as it is. New pages are built in your website’s existing design.
When the changes are made we clear the caches, tell Bing about the new and changed pages straight away, check every page of the live website automatically, and look over the changed pages in a browser.
Your questionnaire and
your AI chat assistant
Your questionnaire
- Before we ask you anything, we try to find the answer ourselves: from your website, your terms, your Google listing and reviews, and public sources.
- What is left is only what you can tell us, usually around 15 questions on one online page that you answer in your own time.
- Where a change would alter a fact or your own wording, we show you the exact new wording with a simple Yes or No.
- We never ask about anything you’ve already answered or anything we already know.
Your AI chat assistant
- We train it on your own content: your pages, products, services and your questionnaire answers.
- We rewrite and add content before it goes live, so it works from accurate, up to date information.
- It sits on your website as a floating chat bar and answers at any time of day.
- You can log in and see every question your visitors have asked. More about the assistant.
Your "What we have
done" report
When the work is finished we run a completely new Health Check, so the starting point for next month is your improved website. You get a second report showing:
- The biggest improvements you’ll notice
- Each point from the Health Check, with what we found, what we did and whether it is done
- The technical work, explained in plain English
- Where you rank in Google today, and how you compare with your competitors
- Anything we still need from you
From then on, ongoing AI website management keeps the improvements coming every month.
How long does it take?
The work itself takes just a few days for most websites. A website with a long list of new pages to write takes longer, and we tell you that up front.
Day one
Measurement set up and your starting point recorded.
A few days
Technical fixes, titles, descriptions and content changes made and checked.
7 to 10 days
New pages and your AI chat assistant typically complete.
Following weeks
Google revisits the changed pages and rankings start to move.
Websites we have
restructured with AI
Each of these has been through the process and carries its own AI chat assistant.
Explore the rest
of our AI service
AI Website Health Check
A written AI report on your website, page by page, then the fixes done for you: SEO, content and a trained AI chat assistant. Ask for your report today.
How Our AI Health Check Works
Step by step: how our AI Health Check researches your keywords, competitors and security, what we change, your questionnaire, and every month after.
AI Website Design
New websites and redesigns built with our AI design tools, to our Health Check standard, with an AI chat assistant included. From £500 plus VAT.
Ongoing AI Website Management
Every month we re-run your AI Health Check, fix new issues, work on your rankings and keep your AI chat assistant current, while WordPress is kept secure.
Customised AI Chat Assistant
A WordPress AI chat assistant trained only on your own content, so it answers accurately, does not hallucinate and captures enquiries around the clock.
How We Built Our AI System
Why we built our own AI website management system: the tools we tried, the rulebook it follows, the data it uses, and why it isn't too good to be true.
Next step: start with
your Health Check
Everything on this page follows from your AI Website Health Check. Ask for yours and we will send the report and call you to go through it. Restructuring starts from £500 plus VAT.
Frequently Asked Questions
What does AI website restructuring involve?
Carrying out every recommendation in your Health Check: technical fixes, page titles and descriptions, rewritten and new content, AI search fixes, security work and a customised AI chat assistant, all reviewed by our team before it goes live.
Does the AI make the changes on its own?
Our AI tools make the changes, much as one of our team would, but in a fraction of the time. A member of our team approves every change, and an automatic check goes through every page of the live website afterwards.
Will my website look different?
Not unless you want it to. Anything we add goes below your main image or banner, new pages are built in your existing design, and we use your website’s own editing blocks so you can still change everything yourself.
How long does it take?
Just a few days for most websites, with new pages and the AI chat assistant typically complete within 7 to 10 days. You will start to see results within a few weeks.
What if you need information from me?
It goes on one short online questionnaire, usually around 15 questions, which you answer in your own time. The rest of the work carries on while we wait.
Key Takeaways
- We carry out every recommendation in your Health Check, not just some of them.
- Your 10 key phrases are each matched to the right page and worked in naturally.
- Every page is backed up first, and every change is reviewed by our team.
- The work takes just a few days for most websites, and results start to show within weeks.
- A “What we have done” report shows what changed and where you rank now.