What the Business Does
Putt in the Park runs five outdoor mini golf courses in parks across London and Essex, each with a licensed clubhouse café. Its website helps families, friends and groups choose a course, book a round, plan a party and see what’s on, with an AI chat assistant answering questions. We built it, host it and manage it every month.
Putt in the Park runs five outdoor mini golf courses set in public parks: Wandsworth Park, Battersea Park, Acton Park and Gunnersbury Park in London, and a Roman-themed course in Lower Castle Park, Colchester. The first course opened at Wandsworth in the summer of 2013.
Every venue has a licensed clubhouse café serving food and drink, with Neapolitan pizza from a wood-fired oven at Battersea and Acton, and dogs are welcome at all five. As well as rounds of mini golf, the business hosts children’s, private, corporate and Christmas parties.
At Battersea and Wandsworth it has also launched The Park Pass, a monthly hot drinks membership for regular park visitors.
Visit the website: www.puttinthepark.com
What the Website Offers
- Choose a course in the Find a Location section, with the address, phone number and a map for each venue.
- Book a round online at any of the five courses, from a booking link on each venue page.
- Reserve a table at the Battersea café.
- Download food, drink and breakfast menus and course scorecards as PDFs.
- Compare packages for children’s, private, corporate and Christmas parties, and download the events brochure.
- See current offers and events on What’s On & Offers, and join The Park Pass coffee membership online.
- Read answers to common questions about booking, prices, dogs, group sizes and wet weather.
- Ask the AI chat assistant a question, or send an enquiry through the contact form.
The Tools It Uses
Customised AI chat assistant. A chat bar on every page, trained on the website’s own content. It answers the questions visitors would otherwise phone a venue about, such as opening hours, prices at each course, dogs, parties and how to book.
Online booking. Each venue page links straight to that course’s own online booking calendar, so visitors can go from choosing a course to booking a round.
Party pages, menus and events brochure. A page for each type of party with packages and FAQs, a downloadable events brochure, and PDF food and drink menus for the venues, so groups can plan before they get in touch.
The Park Pass membership. The home page and What’s On page promote The Park Pass, with its plans, terms and a link to join through the PerkClub membership system.
AI Website Health Check and monthly AI website management. We ran an AI Website Health Check and acted on it: a clear search title and description on every page, an answer-first summary and FAQs on each venue and party page, structured data so search engines can read the venues, prices and FAQs, and a new article on the news page each month. Each month we re-check the site and review its Google rankings.
Security monitoring and Fleet Updater. Our Fleet Updater applies WordPress and plugin updates every week, checks the site every night and watches for errors every ten minutes.
How We Help
We built and host the website, write a new article for it each month, and keep the AI chat assistant’s knowledge up to date as packages and offers change. Putt in the Park is on our monthly AI website management, with a fresh health check and rankings review each month, and our Fleet Updater keeps WordPress and its plugins up to date with nightly checks.
Read more about our AI Website Health Check, ongoing AI website management and the customised AI chat assistant.
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Frequently Asked Questions
How do visitors book a round at Putt in the Park?
Online, through the booking link on each venue’s page, which opens that course’s own booking calendar. Booking ahead is recommended at weekends and in the school holidays. Walk-ins are taken when there is space, but a slot is not guaranteed.
Which Putt in the Park venues serve wood-fired pizza?
Battersea Park and Acton Park serve Neapolitan pizza from a wood-fired oven. All five courses have a licensed clubhouse café serving food and drink, and menus can be downloaded from the venue pages.
Are dogs welcome at Putt in the Park?
Yes. Dogs are welcome at all five courses, on the course and in the clubhouse, as long as they are kept on a lead at all times.
Who looks after the Putt in the Park website?
Independent Web Marketing built and hosts the site and manages it every month: a fresh AI Website Health Check, rankings review, a new article, WordPress and plugin updates through our Fleet Updater, and updates to the AI chat assistant’s knowledge.
Key Takeaways
- A business with several venues needs a clear page for each location, each with its own booking link.
- Booking links on every venue page take visitors straight from choosing a course to booking it.
- Party packages, menus and a downloadable brochure help groups plan before they call.
- The AI chat assistant answers everyday questions about hours, prices, dogs and parties from the website’s own content.
- A monthly article and a monthly health check keep the site fresh for Google and AI search.